NEW INDUSTRY VC
We invest in Deep Tech hardware startups at the very beginning.
We seek founders with Narrative Command and Operational Mastery.
PHILOSOPHY
We believe there are two essential qualities that maximize a founder’s chance at building a transformational breakout company - Narrative Command (NC) and Operational Mastery (OM). We invest in founders who are strong in NC and OM — or their potential — who want to get even stronger.
NARRATIVE COMMAND
New and rapidly changing markets present an opportunity to shape public understanding in a way that advantages one company. Startups with Narrative Command seize and structure the discourse in their vertical and bend it to their benefit. Competitors are left struggling for relevance inside the NC leader’s story.
Read more about Narrative Command.
OPERATIONAL MASTERY
Building a Deep Tech hardware startup can be overwhelming, and it can be tough to decide how to spend your limited time and money. Startups with Operational Mastery structure their journey in discrete stages and resolve the right risk in the right stage. This disciplined approach gives founders the best shot at avoiding startup death.
Read more about Operational Mastery.
OUR TEAM
PATRICK HUNT
Patrick joined Rivian as employee #15, helping drive its $100B exit. His R1T is VIN #9, and his R1S was Rivian’s first preorder. An aerospace engineer by training, Patrick has developed hardware for military cargo planes and Mars missions. He lives in Evanston, IL.
ALEX ROY
Alex is Chairman Emeritus of The Moth, and co-founder of Johnson & Roy Advisors, The Drive, and the Autonocast. He set 8 Cannonball driving records, led Special Operations @ Argo AI, and created the concept & methodology of Narrative Command. He lives in Scottsdale, AZ.
Alex@nivc.us — LinkedIn — X — Threads